Zinio Site Redesign
Visual Design, Brand, Interaction Design
The Zinio site needed a visual and functional overhaul to surface the best of Zinio's catalog of 10,000 magazine titles and newly curated content categories. By dedicating extensive home page real estate to immersive featured photography and free articles, I aimed to guide the user toward prolonged browsing time and a better understanding of the Zinio brand. I also developed a web style guide including webfonts, colors and CSS specifications.
As an enthusiast of the Zinio brand and appreciator of its many niche art magazines, I acted as a prime advocate in articulating and surfacing Zinio's value — beautiful, inspiring international content and photography.
Interaction design partnership with Chelsea Cropper. UX by Chelsea Cropper. Brand direction by Matthew Davis.