CHARLOTTE RUSSE Campaigns

brand DESIGN

 

As a senior designer at Charlotte Russe, I created dynamic email and home page layouts that remained on brand through the phase out of the old brand and introduction of the new. The old Charlotte Russe aesthetic was fun, flirty, and relied heavily on complex typographic lockups, while the new direction adopts a more modern, sophisticated approach that is typographically minimal and ADA compliant. In both scenarios I was tasked with balancing a number of visual and typographical elements to drive product demand. Art direction by Brandy Faucette.

 
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BEFORE REDESIGN