Stitch Fix Campaigns

brand DESIGN, concept

 

As a senior freelance designer for Stitch Fix, I helped elevate email marketing messages through clean and colorful combinations of type, photography and color, while also pitching a variety of new concepts for consideration. 

I joined Stitch Fix at a time when it was still establishing its brand identity. As a relatively new fashion e-commerce startup, there was some room to experiment with layouts, though typography and color palette were well established. Generally, Stitch Fix's existing email design direction leaned J. Crew in style. Where possible, I looked to fashion editorial design for inspiration.

Art direction by Leah Kim.