Hello, I’m Noele. As an interdisciplinary designer, art director, and writer, my long-standing love of craft and narrative have been instrumental in solving an array of complex problems across luxury retail, technology, and social impact projects.
Writing was my first love at a young age – I was a staunch defender of the zine at eight years old. My first edition was a joint effort with sisters and cousins, transmitted via fax to the family in Hawai’i. At the time, my interest in typography was just beginning to blossom, but was by no means grounded by rules – the zine featured at least a dozen fonts on a single page. Among these was ‘Old English’. Today I do my best to adhere to principles while remaining critical and thoughtful.
Outside of my job as a designer at Atlassian, I operate a small press devoted to storytelling about the scented and sensory world. After so many years online, the press is a tactile sanctuary, one that offers opportunity to contribute, educate, and build community around an art form that still means a lot to me.
I was born and raised in San Francisco, lived abroad in London and Berlin awhile, and presently, Seattle is home. I'm always looking for opportunities to work with good people, wherever they are. Feel free say hello.