BLUE NILE JEWELRY CAMPAIGNS
PHOTO and DESIGN Art Direction, Visual Design
As art director and designer for Blue Nile, I was responsible for elevating brand perception through on-trend multi-channel marketing. Partnering with designers and writers, developed my initial concept work into polished final deliverables. I art directed seasonal campaigns and tabletop photo shoots, as well as environmental graphics for Blue Nile showrooms.
Trend-focused storytelling, 2019-2020
Creative Director: Briar Waterman, Kirsten Erwin. Art Director & Designer: Noele Lusano.
Blue Nile PREMIUM CollectionS, 2019-2020
Creative Director: Amy Belledin. Art Director & Designer: Noele Lusano.
Social Media CONCEPTS
Creative Director: Jen Orth. Art Director: Noele Lusano.
